This expansion is about more than new attractions. It’s about investing in Eau Claire and creating a space where families, friends, schools, and groups can come together. With a brand-new 50,000 sq. ft. building, Action City will welcome even more fun, more laughter, and more unforgettable moments.
Every detail is being built with fun in mind! From the big thrills to the small touches that make your experience special. As a family-owned business, we’re proud to keep growing right here in the Chippewa Valley, and we can’t wait to share what’s ahead. After all, this is the place where the fun never stops!
Stay tuned here for the newest updates and reveals.



The new Action City is starting to take shape! Our expansion will open in phases, with Phase 1 bringing some of our biggest new attractions to life first, including indoor go-karts, a spin coaster, drop tower, indoor mini golf, and more.
And we’re not stopping there. Phase 2 will bring even more ways to play, including our brand-new bowling alley and laser tag arena. Take a peek at what’s coming below, and keep checking back as we reveal more details, sneak peeks, and opening updates!
Get ready to spin! Our new indoor spin coaster combines twists, turns, and plenty of unexpected spins for a ride that’s different every time.
Sneak Peek: The video shown here was taken by our team at IAAPA and features the same coaster model coming to Action City. Ours will feature completely custom theming, so consider this a preview of the ride, not the final look!
Up, up, and away! Our new indoor drop tower will take you high above the action before sending you back down for a ride you’ll want to experience again and again. Choose from a variety of ride modes...or be surprised!
Sneak Peek: The video shown here was taken by our team at IAAPA and features the same drop tower model coming to Action City. Ours will feature completely custom theming, so consider this a preview of the ride, not the final look!

We’re bringing one of our favorite summer activities indoors for year-round fun! Our brand-new indoor mini golf course will feature 18 holes and a playful factory-inspired theme, giving you a whole new course to explore no matter what the Wisconsin weather has planned.
We’re still putting the finishing touches on the look, so we don’t have updated mock-ups to share just yet. Check back soon for your first peek inside!
Start your engines! A brand-new indoor go-kart track is racing into Action City with a new layout, tons of lights, and a drive-over charging system designed to keep the fun moving and help cut down on wait times.
We don’t have a mock-up to share quite yet, but your first look is coming soon!
And with something new comes a goodbye. Our original Action City go-kart track will be going away to make room for Phase 2 of the expansion. If that track holds some family memories, now’s the time to take it for one more spin!

There’s even more fun rolling in with Phase 2! A brand-new 15-lane string-pin bowling alley is coming to Action City, creating a whole new place to gather, compete, and spend time together.
And this won’t be your average bowling experience. The video featured here shows our team testing out some of the interactive games coming to the lanes, plus a peek at what our full wall of LED screens will bring to the space.
Whether it’s family bowling, a night out with friends, or a little friendly competition with your group, we’re building a space you’ll want to hang out in long after the last pin drops. Stay tuned for more Phase 2 sneak peeks!
Get ready to gear up! A brand-new laser tag arena is coming in Phase 2, bringing a completely new place to compete, team up, and challenge your family and friends at Action City.
We’re still working behind the scenes on the arena and its theming, so we don’t have mock-ups to share just yet. Stay tuned, your first look is coming soon!
And just like our go-karts, it’s time to make some room for what’s next. Our current laser tag arena will be going away, making space for more party rooms and an expanded arcade. So if you have a favorite laser tag memory, there’s still time to get in another round!

There’s a whole lot more to this expansion than we could fit on one page! Go behind the scenes with Kate and Project Manager Billy as they talk about what’s coming to Action City, how the expansion came together, and some of the decisions happening behind the scenes.
Watch our Fun Intended podcast episode, Expanding the Fun, to hear the story straight from the people working on it!
This will be your all-access pass to the fun happening behind the expansion! You’ll find sneak peeks, updates, and answers to the most common questions.
For Now, Here’s the Question We've Been Getting The Most:
Q: Will Action City still be open during the expansion?
A: Yes! The fun doesn't stop while we grow.
You may notice signs of our expansion around the resort; but all current Action City attractions, trampolines, and the arcade will be open and ready for your visit.
We know you’ve got more questions, and we want to hear them. Drop your questions in the form below and come back soon to see if yours gets answered in our FAQ!